Unable to upload assets via website

It just says “File upload fail. Please try again. if you need assistance …”
I’ve tried native windows archive for zip and also 7zip archive as a .zip.

Just to check, you’re only zipping the frontend files, and not any node_modules directories or anything like that, correct? There’s also a size limit (off the top of my head I don’t recall what it is), so check that and ensure you haven’t zipped something excessively large.

Make sure your zip doesn’t include a file with a space in the name. Such as a font file (the common culprit) so just rename the font file and update your includes/paths for that file

Sometimes it could be rejected because of specific files, often fonts.

To identify incompatible files, I see no other solution than removing files or folders progressively until the upload works.