Embedded Twitch Player - GTM Event Integration


I’m researching the possibility to have Google Analytics tracking via GTM on embedded Twitch videos. We’re just trying to get some basic tracking regarding how many started to view a stream and which Twitch ID they were watching. Has anyone done this and have some useful documentation/pointers for this?

There is quite a lot of info out there regarding how to track embedded Youtube videos but I can’t really find anything corresponding for Twitch.


I’ve never done this, but you could use the interactive embed and send your GTM event in the event handlers for the appropriate events.

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